![]() ![]() ![]() Hundreds of Cabbage Patch novelties flooded the toy stores. Coleco’s strategy was to milk the kids for all they were worth. Those homely dolls hit the market in 1983 and started to take off. And look how Coleco Industries handled the Cabbage Patch Kids. What happened to Atari is typical in this respect. Halley’s Comet is a fashion because it comes back every 75 years or so.) When the fad disappears, a company often goes into a deep financial shock. Examples: short skirts for women and double-breasted suits for men. (A fashion, on the other hand, is a fad that repeats itself. As a result, the company is often stuck with a lot of staff, expensive manufacturing facilities, and distribution networks. ![]() Furthermore, a company often tends to gear up as if a fad were a trend. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. Like a wave, a fad is very visible, but it goes up and down in a big hurry. A fad gets a lot of hype, and a trend gets very little. “fad is a wave in the ocean, and a trend is the tide. ![]()
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January 2023
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